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Privacy

Last updated: November 5, 2026

Who we are

Project LUV is operated by M&F HQ LLC, 500 Summit Lake Drive, Valhalla, New York 10595. If you have any questions about your information, write to hello@projectluv.co.

What we collect

  • When you apply or request an invitation: your name, email, optional phone number, region, your partner's name and, if you choose, your partner's email and phone, the experience you're interested in, any answer you choose to share, and your consent choices.
  • When your partner confirms: their confirmation, and their phone number and text-message consent if they choose to give them.
  • When you share a story: your names and emails, your answers, the story text you approve, any photo, video or voice recording you upload, a transcript of any recording, the details you choose to show (like city, years together or number of children), the approval of the person who shared it, and any removal request.
  • Automatically: your IP address and browser details (for security, stored with your submission), and the page you came from. We don't use advertising or analytics cookies.
  • We use our own simple analytics to understand how this site is used, such as which pages are visited and where an application is left unfinished. We don't use advertising trackers or third-party cookies, and we don't sell this information.

How we use it

  • To review applications and invitation requests and to contact you personally.
  • To send your partner one neutral email: to confirm an application, or to let them know about a story you shared, with a link to remove it. It never includes anything you wrote.
  • To plan and run our experiences.
  • To send updates only if you opted in, and texts only if you consented.
  • To publish stories only after the person who shared them approves and we review them, on projectluv.co and francocabral.com.
  • To keep our forms secure and prevent spam.

Payments

When you pay for a Project LUV experience, your payment is processed by Stripe. You enter your card details on Stripe's secure checkout, and Stripe handles them under its own privacy policy. We never see or store your full card number.

We receive and keep the details we need to manage your booking: your name and email, the plan you chose, the amounts and dates of your payments, whether each payment succeeded, and your card's brand and last four digits. When you pay, we also record your agreement to the Experience Terms, including the version, the date and time, and the type of browser you used.

Your details after payment

After you pay, we'll send a short couple form for T-shirt and sweatshirt sizes, dietary needs and allergies, and anything that would help you feel comfortable and cared for. Either of you can complete it for both, or send your partner a link to complete their own part.

Some answers, such as allergies, may be health information. We use them only to prepare the experience for you, and we share them only with the people who need them for the experience.

We keep your answers on file so future Project LUV experiences can be prepared for you. Either of you can ask us to update or delete your answers at any time by writing to hello@projectluv.co.

Date night registrations

When you reserve a Project LUV Date Night Experience, we collect your name, email and mobile phone number, your partner's name (and their email only if you share it), your agreement to the Date Night Terms, and whether you'd like news about future experiences. When the evening includes food, we also ask about dietary needs and allergies for each of you, and we keep those details on file so future Project LUV experiences can be prepared for you.

At the event, we record who checked in and each person's choice about being featured in photos or video Project LUV shares publicly. Payments are handled as described under Payments. Either of you can ask us to update or delete your details at any time by writing to hello@projectluv.co.

Date night text messages

If you give us your mobile number when you reserve, we use it to contact you about that evening. If you separately choose to receive marketing texts, we may send you up to 4 messages per month about future Project LUV experiences. Choosing this is never required to purchase. Reply STOP at any time to stop, or HELP for help. Message and data rates may apply. We do not sell your mobile number, and we do not share it or your text consent with third parties for their own marketing. We share it only with service providers that help us send messages.

Stories and AI

If you share a story, we use Lovable's AI service (Google Gemini models) to turn your own answers into a draft, and to transcribe any recording. Drafts use only your words, and you review, edit or replace them before anything is shared. Nothing is published until the person who shared it approves it and we review it. Their partner gets an email letting them know, and either of you can ask for changes or remove your story at any time using the link in your emails or by writing to hello@projectluv.co. Emails already sent and social posts already shared may not be fully removable.

Partners

You confirm you have your partner's permission to share their details with us. Your partner's email never contains what you wrote, we never text a partner without their own consent, and neither partner ever sees the other's private questionnaire answers. This doesn't apply to the post-payment couple form, which either of you can complete for both of you.

Text messages

If you agree to texts: message frequency varies, and message and data rates may apply. Reply STOP to opt out or HELP for help. Agreeing to texts is never a condition of applying. We don't share mobile numbers for marketing.

Who helps us

We use trusted service providers to run Project LUV: Lovable and Supabase (website hosting and databases), Resend (sending email), iCloud Mail (receiving email), Stripe, which processes payments, and Lovable's AI service with Google Gemini models (story drafts and transcripts). Our records are kept in the system Franco Cabral uses for his work at francocabral.com.

Our other work

Project LUV is part of Franco Cabral's work. Your consent choices are kept separately for Project LUV and francocabral.com, so agreeing to messages from one never means agreeing to messages from the other. LUV Deposits is a separate company and receives none of your information.

We never sell your information.

How long we keep it

We keep your information only as long as we need it for the purposes above. You can ask us to delete it at any time.

Your choices

You can ask to see, correct or delete your information by writing to hello@projectluv.co. You can unsubscribe from emails using the link in any email, and stop texts by replying STOP. Depending on where you live, you may have additional rights; write to us and we'll help.

Adults only

Project LUV is for adults 18 and older.

Changes

If we change this page, we'll update the date above.