Experience Terms

Project LUV: The Winter Experience, Experience Terms

Last updated: November 4, 2026

These terms apply to couples accepted to Project LUV: The Winter Experience, March 5 to 7, 2027 (Escapo couples arrive March 4), in Pittsfield, Vermont. Project LUV is operated by M&F HQ LLC ("Project LUV," "we," "us"). By making your first payment, you agree to these terms on behalf of both of you.

1. Acceptance

Attendance is by application and invitation only. Submitting an application doesn't guarantee a place. Once you're accepted, we'll send you a secure payment link. You have 72 hours from when we send it to choose a payment plan and make your first payment. If we don't receive it in that time, we may offer your place to another couple.

2. Pricing and what's included

• The Winter Experience: $4,000 per couple. Includes the complete experience, food and drinks, and activities and programming. Lodging is not included: you book your own stay, and we'll share recommended nearby options.
• The Escapo Experience: $6,500 per couple, Thursday, March 4 to Sunday, March 7, 2027. Arrive Thursday at 6 PM for a private dinner and connection time with Franco and Iliana. Private accommodations at Escapo, with Franco and Iliana, all three nights. Everything in the Winter Experience.
• Prices include any applicable taxes. Travel and anything not listed above are your responsibility.

3. Payment plans

Choose one plan when you make your first payment. Every plan must be paid in full before March 1, 2027.

Founding couples: couples who applied through a personal founding invitation by November 13, 2026, 11:59 PM ET, and are accepted, receive an additional 10% off the plan they choose:

Discounts apply only when you choose that plan at acceptance, and no other discounts combine with these. Installments are charged automatically to the card you saved, and we'll email you a reminder 3 days before each charge. Any installment that would fall after February 26, 2027 is due on February 26, 2027 instead. Installment amounts are rounded to the cent, with any difference added to the last payment. Charges appear on your statement as "PROJECT LUV."

When you choose a plan with installments, you'll confirm: "I authorize M&F HQ LLC (Project LUV) to charge my saved card for each remaining installment on the dates shown above. I can update my card any time by writing to hello@projectluv.co."

4. Missed or late payments

• If an installment fails, we'll retry your card and email you a secure link to update it. You have a 72-hour grace period.
• After that the payment is late, but we'll keep your place.
• If a payment is 14 days late, a late fee of 10% of the missed installment is added.
• If a payment is 21 days late, we may cancel your place, and the cancellation terms in Section 5 apply. We'll reach out personally before this happens.
• Everything must be paid before you arrive. If it isn't, you won't be able to attend, and Section 5 applies.

5. If you cancel

• Before January 1, 2027: we'll refund everything you've paid, except 25% of your total price, which is non-refundable.
• On or after January 1, 2027: payments are non-refundable, but you may transfer your place (Section 6).
• To cancel, email hello@projectluv.co. Your cancellation date is the day we receive your email.

6. Transferring your place

You may transfer your place to another couple up to 30 days before the experience (by February 3, 2027), because we prepare personalized items for each couple. The new couple must apply and be accepted. They take over your payment plan and any remaining payments. There's no transfer fee. Any money between the two couples is settled between you, not through Project LUV. Founding-couple status doesn't transfer.

7. If Project LUV reschedules or cancels

• For extenuating circumstances, Project LUV may reschedule the experience with at least 30 days' written notice. All payments move to the rescheduled experience, on dates we agree with you.
• If we don't offer a rescheduled experience within 12 months, or if we cancel the experience outright, we'll refund everything you've paid.
• We're not responsible for your lodging, travel or other costs. We recommend booking refundable options.

8. Who can attend

Both partners must be 21 or older. Food and drinks, including alcohol, are part of the experience.

9. Photos and video

Photos and video may be taken during the experience and used on Project LUV's website, emails, social media and marketing. If you'd prefer not to be photographed or featured, email hello@projectluv.co before the experience.

10. Your details after payment

After you pay, we'll send a short couple form for T-shirt and sweatshirt sizes, dietary needs and allergies, and anything that would help you feel comfortable and cared for. Either of you can complete it for both, or send your partner a link to complete their own part. We share these answers only with the people who need them for the experience. We keep them on file so future Project LUV experiences can be prepared for you. Either of you can ask us to update or delete your answers at any time by writing to hello@projectluv.co.

11. Participation

Before the experience, each partner will be asked to sign a participation waiver. Both partners must sign it to attend. We'll share the waiver before January 1, 2027, so you can review it while the refund terms in Section 5 still apply.

12. Contact

Questions about these terms: hello@projectluv.co. M&F HQ LLC, 500 Summit Lake Drive, Valhalla, New York 10595. These terms are governed by the laws of the State of New York.